He began by exploring the possibilities of the documentary genre, having the opportunity to direct several award-winning projects at international festivals such as the Ondas Awards, until he decided to venture into the world of advertising, stating that he wanted to create 'micro-movies of 20 seconds.' He wasn't far off the mark.

After working at various production companies like Win, TheHype, Waliboo, Somos5, and Makers Studio, he took the leap as an advertising director.

His multidisciplinary profile, combined with his training in graphic arts, allows Lobo to blend actor direction and storytelling with a strong sense of aesthetics and composition, creating a distinctive visual language that defines him and is always present in his films.

He currently collaborates with major production companies and agencies in the country, and his advertising campaigns have been awarded at prestigious festivals such as Cannes, El Sol, and EFI.